Brand Extensions Smart Moves or Risky Bets?
Understanding Brand Extension: What It Is and Why Companies Do It Brand extension, simply put, is when a company uses its established brand name to launch products or services in…
Brand Extensions Smart Moves or Risky Bets?
The Allure of Brand Extensions Brand extensions, where a company leverages its established brand name to launch products or services in new categories, are incredibly tempting. A successful extension can…