Logo – A Unique Company Identity

Logo – A Unique Company Identity

A corporate logo refers to a graphical illustration that represents the business identity of an organization. It carries the true nature of an enterprise. An entrepreneur is able to portray and represent the core spirit and personality of the company through the trademark. A logo is used as those design elements that articulate the individuality, company value and identity of an enterprise.

While designing a trademark of an enterprise a designer should keep a few factors in mind which make the design elements of a logo unique and attractive. In other words, a trademark is a unique combination of corporate color, image, and specific font type and font size. The lines and alignments of a trademark should also be kept in mind as they contribute in the making of a complete graphic symbol. This graphic symbol is complete in a way as they contain all those designs, patterns and colors that reflect the core nature of a company. A designer should first select the shade for trademark that mirrors the nature of business. For instance, if you have a toy-manufacturing company you can select bright colors which attract the children. For girl children you can use light pink shade which is favorite among the girls. You can use a stylish font type if you are selling some fancy or party wears. All these elements can be created and used effectively to promote the brand identity of an organization. A person can create design elements that best represents the true spirit of the company. The patterns, color and structure should be reproducible as a logo is used for printing on several types of materials. A logo is used for printing on corporate materials such as newsletters, pamphlets, business letters, products and much more. They are also used on advertising or promotional materials such as billboards, posters and much more. A well-designed trademark should be convenient and easy to reproduce on the materials so that a marketer can easily promote the corporate identity through several means. Attractive and good business logos are the ones that convey a sense of credibility and reliability of an organization in the market.

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