Visual content has become the centerpiece of modern digital marketing. Whether you’re running social media ads, email campaigns, or display advertising, striking visuals are critical to capturing user attention. AI tools like MidJourney and DALL·E are revolutionizing the creative process, enabling marketers to produce high-quality, customized images in minutes. As AI continues to reshape the digital landscape, mastering tools like these is increasingly being covered in advanced Digital Marketing Courses in Pune to prepare professionals for this new era of content creation.
What Are MidJourney and DALL·E?
Before diving into their applications, let’s briefly understand these tools:
🧠 DALL·E by OpenAI
DALL·E is an AI model that generates images from text prompts. By describing the kind of image you want, DALL·E creates unique visuals in various styles—from realistic to cartoonish to abstract. DALL·E 3, the latest version as of 2025, offers greater detail, more accuracy, and even the ability to edit parts of existing images.
🖼 MidJourney
MidJourney is a powerful AI image-generation tool that operates through Discord. Known for its artistic, stylized outputs, MidJourney is a favorite among designers and ad creators for producing visually stunning and imaginative content.
Why Use AI Image Generators for Ad Creatives?
Traditional ad creative processes involve designers, long turnaround times, and often high costs. With MidJourney and DALL·E, marketers can:
- Generate visuals quickly
- Create unlimited variations
- Customize ads to different demographics
- Stay on trend with visual styles
- Maintain creative control without needing advanced design skills
These benefits lead to faster campaign rollouts and better performance with tailored imagery.
Getting Started with DALL·E
- Access the Tool
DALL·E is available through OpenAI. You can log in with your OpenAI account, and depending on your plan, generate a specific number of images per month.
- Write a Good Prompt
Text prompts are how DALL·E understands what to create. A good prompt includes:
- Subject
- Style (realistic, 3D, flat, cartoon, etc.)
- Color scheme
- Mood or emotion
- Background and composition
Example:
“An overhead shot of a businesswoman using a laptop at a cafe, in a soft pastel color palette, with a clean background and natural lighting.”
- Generate & Download
Once the image is created, you can select the version that best suits your needs, download it, and use it in your ad creative.
Getting Started with MidJourney
- Join Discord
MidJourney operates through Discord. Sign up at midjourney.com and join their official Discord server.
- Subscribe to a Plan
While there are some free trial credits, you’ll likely need a subscription for regular use, especially for commercial campaigns.
- Use the /imagine Command
In any “newbies” or private chat channel, type /imagine followed by your image prompt.
Example Prompt:
“/imagine a vibrant digital marketing office with young professionals brainstorming ideas, high-tech gadgets on the table, neon lighting, cyberpunk style”
MidJourney will return four images. You can upscale, re-roll, or modify based on your preferences.
Best Practices for Using AI Images in Ads
🧩 Match Your Brand Identity
Make sure the visual style aligns with your brand colors, values, and tone. A futuristic image might not suit a rustic, organic skincare brand.
✂️ Edit for Final Touches
Even AI images may need cropping, resizing, or light editing using tools like Photoshop, Canva, or Figma. Add branding elements like logos, CTAs, and product text as needed.
🧠 Keep It Human-Centric
Avoid overusing surreal or abstract images unless that fits your brand. The best-performing ads often include people, relatable emotions, and daily-life contexts.
🧪 A/B Test Variations
Generate multiple styles for the same campaign and test them. You might be surprised which visual resonates most with your audience.
How to Integrate AI Images into Ad Campaigns
Here are some specific ways you can use MidJourney or DALL·E-generated visuals in advertising:
- Social Media Ads
Use AI to quickly create seasonal, themed, or personalized visuals for Facebook, Instagram, LinkedIn, or Pinterest ads. For example:
- Valentine’s Day sales banners
- Diwali-themed promo images
- City-specific landmarks with your product
- Email Campaigns
Include custom visuals in email headers or content to increase engagement. Instead of stock photos, generate specific images that match the email topic.
- Landing Pages
Design hero sections or feature visuals using DALL·E or MidJourney. These can match the target audience better than generic images.
- Google Display Ads
These ads benefit from bold, attention-grabbing images. AI tools let you tailor your visuals based on demographics, behavior, or interest groups.
- Video Thumbnails
You can also generate attractive thumbnails for YouTube or video ads, increasing click-through rates.
Examples of Prompts for Different Ad Use Cases
Here are prompt examples categorized by industry:
🧴 Skincare Brand
“A close-up of a young woman applying moisturizer in a botanical garden, soft sunlight, clean and glowing skin, minimal aesthetic”
🏡 Real Estate
“Modern apartment exterior at dusk, warm lighting, lush garden, clear sky, ultra-realistic photography style”
🛍 Fashion Ecommerce
“A model walking on a neon-lit runway wearing summer clothes, bold patterns, high-contrast lighting, energetic vibe”
👩💻 Tech SaaS
“A sleek futuristic workspace, team of young professionals using laptops, holographic screens, innovation theme, 3D render style”
These prompts can produce ad creatives that are visually rich, brand-aligned, and optimized for attention.
Legal & Ethical Considerations
When using AI-generated images in ads, keep these points in mind:
- Commercial Rights: Ensure you have the right license (most platforms allow commercial use with subscription).
- Avoid Copyright Triggers: Don’t prompt celebrity faces or brand logos to avoid copyright infringement.
- Disclose AI Use When Necessary: Some platforms and regions may require you to disclose AI-generated content.
Always read the terms of service of each platform carefully.
The Future of Ad Creatives with AI
The rise of AI tools like MidJourney and DALL·E signals a shift from dependence on stock photos and designer bottlenecks to instant, scalable creative production.
Here’s what the near future may hold:
- Personalized Creatives at Scale: Generate dozens of ad variants personalized by age, interest, location.
- AI-Assisted Campaign Planning: Tools may recommend not just the image but also the ideal format, copy, and audience.
- Dynamic Visuals Based on Behavior: Real-time image generation that adapts based on user behavior or data.
This democratizes creativity, letting even small businesses run campaigns that look professionally designed.
Final Thoughts
The way we create ad creatives is undergoing a radical transformation. With tools like MidJourney and DALL·E, marketers no longer need to rely solely on design teams or costly photoshoots to bring their ideas to life. Instead, they can quickly produce visually appealing, campaign-specific creatives that resonate with their audience.
Of course, creativity and strategy still matter. AI tools are just that—tools. How you use them, what prompts you craft, and how well you understand your audience will determine your success.
For those looking to stay competitive in this evolving landscape, gaining hands-on experience with such AI tools is crucial. Many advanced Digital Marketing Courses in Pune now include modules on AI-assisted content creation, helping marketers build the technical and creative skills needed for modern campaigns.
If you’re aiming to stay ahead in this field, learning from a top-rated digital marketing institute in Pune can give you both the strategic knowledge and practical toolkit to leverage technologies like MidJourney and DALL·E effectively.